I'm Lucas, a creative strategist for DTC supplement brands. I research what's converting, build sharper hooks, and test them against your best ad — starting with a challenge you don't pay for unless it wins.
Start with the risk-free challenge, or go straight to a bigger commitment once you've seen what I can do.
Simple, four-stage process — from your best ad to a clear winner.
I dig into your winning ads and your competitors' — patterns, formats, structures, and angles that are actually converting right now.
I turn that research into new hooks, matched to what's currently performing in your market.
Your best ad gets rebuilt with the strongest hooks, producing 5 tested variants ready to run against the original.
We run the variants against your KPIs. If they don't clearly earn their spot in your ad account, you don't pay.
These results are from email deliverability clients, not ad accounts — but they're proof I can actually generate results, not just talk about them. The ad challenge is where I prove the same thing in your world.
"I've just ran the numbers and got some good news — the email open rates are higher by a decent amount, and better open rates lead to more clicks. Thank you."
"Lucas helped my emails land in the primary tab instead of promotions — that increased my open rates by over 10%. Super helpful as a busy woman running a six-figure business."
A mix of static and video ads built for direct-response performance.
I started in email marketing — writing campaigns and specialising in deliverability, the unglamorous work of actually getting messages opened and clicked. It taught me how to generate results people can measure, not just work that looks good.
I've since pivoted that same results-first approach into creative strategy for ad accounts, working directly with mentors who've been responsible for millions of dollars in ad spend. That mentorship is where I've learned how to research angles, build hooks, and structure ads the way accounts with real budget behind them actually do it.
I'm early in that pivot, which is exactly why the challenge exists — it's the fastest way to show you the same result-generating approach that worked in email now works in your ad account too.